Week 12 Reflective Journal - 24th April - 6th tutorial with mentor, Continue building the website, Finished Editing Fashion Film & Exhibition Promotion

6th tutorial with mentor

My mentor, Sebastiane, has given me feedback on my website design and my fashion film during the tutorial. He has commented that the masks on both sides are too decorative on the"You, me or her?" page which I do agree with him as it distracts the artworks on the page and has taken away the visitors' sight from the photographs in the middle. He has suggested that I could create some square boxes and make some gif images like the bigger images on the same page. This has inspired me to create different sizes of the square box with some close-up images of different facial parts and create gif images.

Therefore, when I went back home, I have created three different sizes gif images using some close-up images of the masks, a hand and the model's make-up. 



On the "Who are you? My Lover" page, I have asked for his opinion of what he thinks about the layout of the page since I am unsure where I should place the image (the image shown on the right). He has suggested that I could create something such as when click on the image, the image will show in full screen and directs to another page. However, I like the composition where all the images from one series are being placed on the same page. Therefore, I have come up an idea where I could place the image in the middle and at the bottom of the page, so visitors could scroll down to the end of the page. I have also extended the red string longer to make the image more eye-catching. I have taken consideration on what Sebastiane has told me and I agrees with him that it would be nice to click on an image and it appears a more zoom in screen on the photos so visitors could see the artworks more clearly. Since I have not learnt before the techniques to create the zoom in box, I have asked my IT tutor, John to show me how to create it on Muse. 

On the right, it shows the lightbox that I have created on the images for the exhibition website. The lightbox definitely helps to exhibit the work in a professional format and on the other hand, it also allows the visitors to look into the details of the photographs. 








During the tutorial, I also showed Sebastiane some part of my fashion film since I haven't finished the editing at that time. He has commented a scene where I could improve which is the scene shown on the right. He has commented that since I have got some scenes before where the model was flipping through the newspaper, I could do something on this scene to make a connection in between the two scenes. He has suggested that as I have got two scenes on both sides, I could create an effect where the scene swipe to the left and disappear, while the scene on the right could remain the same. I think this is a good idea as it could stand out and create more impact on the goldfish and flower patterns on the garments. 

Next Step: 
- Finished the editing of the fashion film and the exhibition website. 


Editing of the fashion film has finished

At the same week, I have managed to finish the editing of the fashion film and is ready to upload on the website. I am glad that I have learnt the techniques last year of how to do video editing on Premiere Pro CC and After Effects since this time, the process of the editing takes a shorter time than last year. 

During the process of uploading the fashion film on Youtube, I have got a problem on making the video to fit in the frame and remove the black bars on both sides. I have found a method to sort out the problem at the end, however, when the black bars disappeared, the fashion film was stretched out and the video was in poor quality. I have asked our IT tutor for help, but at the end, it is still not sorted since there are some problems with the format of the video and this issue has become a regretful thing that I felt on this project. 

Overall, I do enjoy the editing process this time and I am proud of myself that I have learnt the skills at university and the final outcome of the film is done successfully. Since previously I have mentioned before my model is a Drama Student, her acting skills have helped me to convey my idea effectively. Through the use of the storyboard and the planning before the shoot, it helps the editing process faster and during the editing process, I have made some arrangements of the scenes to make the film better. 

Exhibition Website promotion

Poster for the "RED" Exhibition Website

I have created a poster for the exhibition since I have considered the power of social media and it allows me to promote my website to other people who live in different parts of the world. I have uploaded the poster to my Instagram and Facebook page so that people could be aware of the publishing date of the "RED" exhibition website. 

Interview with the exhibitor Hoi Io Leong

Two days later, I have also published an interview about myself talking through the ideas behind the exhibition to promote my website and provide the further details about the exhibition to the audience. This has helped me to convey my concept of the exhibition to the audience more clearly and makes interaction with the audiences. 

Fashion Film "RED" Trailer

On the same day, I have also published a short trailer of my fashion film on my social media page to promote my exhibition website. After these three promotions that I have done, I realised that there are many people from different countries have liked my posts and also I have gained more followers on Instagram. There are people from Japan, America, UK, Vietnam, etc. who have reached the post and I feel that I am working towards the project aim successfully through the idea of cultural exchange and sharing my artworks to a wide range of audiences.